National Business Research Institute

3300 Dallas Parkway, Suite 200
Plano, TX 75093

About National Business Research Institute

The National Business Research Institute (NBRI) has conducted scientific, psychological research for thousands of organizations, including a majority of the Fortune 500 companies, since its inaugural study of Frito-Lay in 1982.

Since then, NBRI has partnered with such notable and diverse firms as Electronic Data Systems (EDS) / Hewlett Packard (HP), CompUSA / Tiger Direct, Texas Utilities (TXU), John Deere, and thousands more to accurately assess the complex psychological issues of their Customers, Employees, and Markets, and take specific steps to improve employee engagement and customer loyalty.

NBRI is a firm of professional researchers and business consultants with extensive training and experience in the business application of psychological research. NBRI offers a unique combination of talented business consultants and Ph.D. Organizational Psychologists who are professional researchers and statisticians. Having created the survey questions that comprise the foundation of our industry, NBRI has accumulated the largest and highest quality industrial benchmarking database in the world. NBRI is indeed the Global Leader in Scientific Survey Research, Analyses, and Taking Action!

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Products by National Business Research Institute

By National Business Research Institute

Exit Surveys Dramatically reduce employee turnover. Exit interviews identify sources of turnover, save money, and stabilize the workplace for a better, stronger company. Read more »

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By National Business Research Institute

HR and Business Consulting Our ClearPath consulting services focus on your most-needed areas for improvement so that you can deliver the best customer and employee experiences. Build excellent communication practices between people, upgrade interview processes, and make sure everyone is on the same page in your... Read more »

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Content by National Business Research Institute

Survey Research Informs Healthcare Decisions

Survey Research Informs Healthcare Decisions

Survey Research Informs Healthcare Decisions

By National Business Research Institute

Have you completed these types of healthcare surveys? Sandy had surgery on her vocal cords and was an inpatient for four days. Before she was discharged, she was given a questionnaire and asked to describe her level of satisfaction with hospital services that included the admissions process, her...
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Customer Experience

Customer Experience

Customer Experience

By National Business Research Institute

A Fortune 500 retailer contacted NBRI to assist them with a particularly critical customer experience program. The client had recently acquired the assets and operations of an international Fortune 500 retailer and was concerned how this acquisition might impact customer satisfaction and...
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